There is no way to avoid conflict, whether in politics or in private life. Our wishes, fears, and longings are simply too strong for that. Jörg Phil Friedrich believes that we must acknowledge this fact. Often, we struggle the most to articulate those things that matter most to us through objective and rational argumentation. Therefore, it is all the more important to learn how to argue effectively. In this essay, Friedrich provides his readers with a reliable framework and opens up unusual new perspectives. This way, conflict can become fruitful!.