In the world of strength and endurance, it is essential to physically engage people through a well-founded training plan. However, it is equally important to motivate them on a psychological and emotional level to bring out their best. Those who want to help athletes achieve peak performance must know how to tailor training methods to different human behaviors. While the question of optimal physical training receives a lot of attention, the communicative aspect is often overlooked. Brett Bartholomew, a highly sought-after strength and conditioning coach worldwide, fills this gap by explaining the fundamentals of mental coaching: How do you strengthen your relationship with your athletes? How do you increase their engagement? How do you gain their trust through targeted communication? Experienced coaches and those aspiring to become one will also learn concrete strategies.