Sheikhs, Sharia, and quirky customs. When thinking of Saudi Arabia, images of sheikhs, oil wealth, veiled women, and draconian punishments quickly come to mind. However, little is known about everyday life there, as almost no tourists are allowed into the kingdom between the Red Sea and the Arabian Gulf, except for those on pilgrimage to Mecca. Toni Riethmaier, a restaurateur from Nuremberg, lived and worked in Saudi Arabia for ten years. In his book, he shares his experiences in his adopted homeland, including how to find an apartment in a good neighborhood or how to cleverly use prayer times for stress-free shopping at the supermarket. He also addresses the darker sides of life in such a vastly different culture: from omnipresent security and the dictates of religion to the feeling of being part of an absolute minority - Inside Saudi Arabia reveals it all.