What is the topic of Purpose for companies about? How can I bring more Purpose into my company? What are the concrete steps? What benefits do I gain? What are the leverage points and what pitfalls can I avoid? What can I learn from the experiences of other companies? The book describes the five phases that a company goes through on the path to greater Purpose. Using example companies, various questions are concretely addressed, and humorous illustrations make methods and models easy to understand. The book is suitable for practitioners who want a quick overview and a compact guide to help them develop their company further.