How is a football Bundesliga club managed? And how is a traditional sports club organized? How do you organize large sporting events? How important are sponsorship, PR, and merchandising in sports? The situation in both amateur and professional sports has fundamentally changed. The book vividly describes the conditions that sports managers face today, the tasks that await them, and the quality standards that need to be considered against the backdrop of the diverse facets of management in both elite and grassroots sports. It includes a study on the organization of a large grassroots sports club and a look at the future of sports management.