Value-oriented corporate management is an undisputed management principle. However, its implementation still poses significant challenges for companies. The book demonstrates how value orientation can become a reality in any company - from strategy design to embedding it in the organization and communicating with the capital market. The authors combine scientific insights into value-oriented strategy development, organizational theory, and controlling with proven practical concepts for their implementation. In the third edition, a fundamental revision of the work was carried out. A particular focus was placed on creating corporate value through appropriate management of intellectual capital and its representation in terms of integrated reporting, as well as through the use of incentive mechanisms to promote long-term orientation of management.