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Belegungsmanagement im Altenpflegeheim - der Marketingplan

German, Corinna Fretz, 2007
Price in EUR including VAT
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Product details

In Germany, there are more than 10,000 nursing homes. The occupancy rate of all facilities is 90 percent. This is a good figure, but it is not sufficient for a secure future. Home managers must contend with competition in the market. By using occupancy management and relationship marketing, they can gain a crucial competitive advantage. This practical guide is specifically aimed at home managers. Practical tips and examples convey the goals of marketing planning in such a way that home managers can develop their own marketing plan tailored directly to their facility.

Key specifications

Language
German
Author
Corinna Fretz
Year
2007
Number of pages
107
Book cover
Paperback

General information

Item number
8626379
Publisher
Schlütersche
Category
Reference books
Release date
9.5.2018

Book properties

Language
German
Author
Corinna Fretz
Year
2007
Number of pages
107
Book cover
Paperback

Voluntary climate contribution

CO₂ emissions
0,5 kg
Climate contribution
EUR 0,12

14-day cancellation right
30-day right of return if unopened
24 Months statutory warranty
1 additional offer
Legal concerns

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  • 1.Beltz
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  • Schlütersche
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    0 %
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    0 %
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