Those who make decisions in the sports business field without considering the specifics of the industry take on significant risks. To successfully navigate the increasingly challenging balance between sporting ambitions and sound business practices, specialized knowledge in sports economics is essential. The standard work by Gerd Nufer and André Bühler, now in its third edition, demonstrates how to operate successfully in sports management and avoid these risks. Renowned sports economics experts reveal the unique characteristics of the sports economy and growth market, how business disciplines are applied in sports management, the current trends shaping sports management, and how the job market for sports managers is evolving. It is excellent for both study and practice, featuring numerous examples and case studies, control questions, and concise explanations.