"Snails Don't Jump" by Holger Bröer is not just another guide for salespeople. The book offers a comprehensive foundational training for successful customer acquisition. Just as snails cannot jump, very few people are naturally top salespeople. This book assists all those sales professionals who have consciously chosen their profession to make their job easier and more successful - in a practical, playful, and entertaining way. With exercises, concrete tips, and success models, Holger Bröer guides salespeople step by step towards success. His ISP model aids in goal setting, measuring success, and systematic improvement. He demonstrates that acquisition is not a crisis, but a solid craft that can even be enjoyable.