When someone goes on a trip, they often want to bring back something that reminds them of their time abroad. Or perhaps something to introduce their homeland to people far away. Landscapes, natural events, cities, villages, landmarks, and folk customs – all of these are what make Switzerland attractive and worth visiting for tourists, and what the Swiss are eager to showcase abroad. Organized by cultural and scenic aspects, this volume provides entertaining short texts that also convey information about the unique characteristics of Switzerland and its inhabitants, in German, French, English, and Japanese. The new AS picture book does not shy away from clichés: neither the Matterhorn nor the Chapel Bridge in Lucerne, neither the Jet d'eau in Geneva nor the Jungfraujoch are missing.