Selbstkongruenz im Multichannel-Retailing
German, Ramona Platt, 2016More than 10 pieces in stock at supplier
Product details
Ramona Platt analyzes the determinants and effects of channel-specific self-congruence among multichannel shoppers. Furthermore, she examines whether offline and online self-congruence are distinct constructs from the perspective of multichannel shoppers. The author provides concrete recommendations for the development and implementation of an integrated, identity-based multichannel brand management strategy.
Language | German |
Author | Ramona Platt |
Year | 2016 |
Number of pages | 440 |
Book cover | Paperback |
Item number | 8326861 |
Publisher | Gabler |
Category | Reference books |
Release date | 14.12.2016 |
Language | German |
Author | Ramona Platt |
Year | 2016 |
Number of pages | 440 |
Book cover | Paperback |
CO₂ emissions | 0,35 kg |
Climate contribution | EUR 0,12 |
Product Safety |
30-day right of return if unopened
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