Claudia Kempf examines service living for seniors, also known as assisted living, from the perspective of service management. A key focus is on the variables of service quality, customer voluntary performance, which refers to a service provided voluntarily by the customer, as well as price fairness. The empirical study is conducted with two groups of participants: residents and prospective clients who do not yet live in assisted living facilities. Using conjoint analysis, the service offerings of assisted living facilities are analyzed to determine the relative importance of the attribute levels. A causal model investigates, among other things, the variables of customer voluntary performance and price fairness to clarify the relationships between them and with other variables such as social-emotional support and instance.