It's time for a lesson in Shopification. Shopify is the new go-to for both ecommerce and real-life point-of-sale systems. If you can sell it, you can sell it online, with Shopify For Dummies. Set up your Shopify store and stock your virtual shelves, then open the doors and watch your customers stream in! We've got tips for designing your storefront, creating a stellar customer experience, managing inventory and returns, and even making sure your online shop is top of the Google results page. Inside: Shopify setup and basics, storefront customization, apps to enhance your store, social media marketing, tracking key sales metrics, retaining loyal customers, payments and shipping, logistics and inventory.