In this insightful and captivating memoir, Phil Knight, the founder and chairman of Nike, shares for the first time the background of the company's early days as a bold startup and its evolution into one of the world's most iconic, groundbreaking, and profitable brands. Young, searching, and fresh out of business school, Phil Knight borrowed fifty dollars from his father and started a company with a simple mission: to import high-quality, affordable running shoes from Japan. By selling the shoes from the trunk of his Plymouth Valiant, Knight generated eight thousand dollars in revenue in his first year, 1963. Today, Nike's annual sales exceed 30 billion dollars. In this era of startups, Knight's Nike is the gold standard, and its Swoosh is more than just a logo. A symbol of grace and greatness, it is one of the few icons instantly recognized in every corner of the world. Yet Knight, the man behind the Swoosh, has always been.