Information about the author: Chip Heath is a professor at Stanford Graduate School of Business, teaching courses on strategy and organizations. He has helped over 450 startups hone their business strategy and messages. Chip and his brother Dan have written three New York Times bestselling books: Made to Stick, Switch, and Decisive. Their books have sold over two million copies worldwide and have been translated into thirty-three languages, including Thai, Arabic, and Lithuanian. The Power of Moments is their most recent book. Dan Heath is a senior fellow at Duke University's CASE center, which supports entrepreneurs fighting for social good. Dan and Chip have also authored three New York Times bestselling books: Made to Stick, Switch, and Decisive. Their books have sold over two million copies worldwide.