From Stephen R. Covey's eldest son comes a revolutionary book, now in a convenient B-format, that will lead leaders, public figures, and their organizations to unprecedented productivity and satisfaction. Trust, says Stephen M. R. Covey, is the foundation of the global economy of the 21st century, yet its power is often overlooked and misunderstood. Covey shows you how to inspire instant trust in everyone you encounter – colleagues, voters, the market – allowing you to forgo the time-consuming and energy-draining control and balancing mechanisms that are so often used instead of genuine trust.