Summary: "Follow your passion" is a bad career tip. Discover what you should do instead. In "So Good They Can't Ignore You," Cal Newport explores the reality of how people come to love what they do. He spends time with organic farmers, venture capitalists, screenwriters, freelance programmers, and others who derive great satisfaction from their work, debunking the long-held belief that "following your passion" is the key to fulfillment. Using these real-life examples and the latest scientific findings, he outlines alternative strategies that work much better for developing a compelling career. "So Good They Can't Ignore You" is aimed at anyone who is worried about what to do with their life or frustrated by simplistic slogans like "Do what you love, and the money will follow." It will change your perspective on your career, your happiness, and how to create a remarkable life. Stop worrying about what you feel like doing and start creating something meaningful to share with the world.

About the author: Cal Newport, Ph.D., lives in Washington, DC, where he is a writer and an assistant professor of computer science at Georgetown University. He is the author of "So Good They Can't Ignore You" and three books offering unconventional advice for students. He runs the popular website Study Hacks: Decoding Patterns of Success.