Social networks have become an indispensable part of today's life. They are perhaps the most important medium for representation, communication, and public relations. For farmers, social media also offers a genuine opportunity to authentically present themselves, their business, and their philosophy to the public, as well as to communicate directly with consumers. Whether it's Facebook, Instagram, Twitter, YouTube, Pinterest, or Snapchat - this book provides you with all the essential knowledge about daily practice with social media. In detailed interviews, online-active farmers share their experiences with various platforms.