In the 21st century, large parts of society are shaped by buzzwords such as New Economy, Social Economy, Social Web, Crowd Sourcing, Twitter, Facebook, Blogs, Google+, Pinterest, and others. The relevance of individual companies and entrepreneurs takes a backseat to the dynamics of the internet, while the social component of communication and interconnected thinking within various communities assumes a significantly more important role. The focus of the book is on how different individuals and companies communicate and act with the opportunities and risks of information and communication technologies in the tourism sector, in order to arrive at new solutions or to be compelled to find new solutions due to changes in the ICT field. The book "Social Media Marketing and Management" presents a novel approach.