Bachelor's thesis from 2011 in the field of Information Sciences, Information Management, grade: 1, Alpen-Adria University Klagenfurt, course: Seminar in Business Informatics for Information Management, language: German.

Abstract: In the age of Web 2.0, user integration for the design of the World Wide Web is more important than ever. Social networks, in particular, play a central role in this context. Therefore, the analysis of these networks has become an interesting area of research. Throughout the thesis, approaches to visualization are presented that form the foundation for the preservation of measurement values. These metrics allow for the characterization of social networks, which is illustrated with examples. In particular, various centrality measures are explained. Since groups in networks...