Social-responsive balanced scorecard

Many companies today are responding to the increasing public demand for social responsibility with various societal engagements to maintain their image in this regard. These engagements often occur in an unstructured manner. The authors Christian Nessler and Maria-Teresa Fischer demonstrate in this book that taking on social responsibility need not be perceived as unnecessary and burdensome in terms of wasting financial resources, but rather can be integrated as part of the corporate strategy. They present the social-responsive balanced scorecard as a conceptual tool for integrating CSR into value-oriented corporate management. It offers the opportunity to develop a system of metrics that goes beyond the market-related perspective.