What exactly do people look for in holiday destinations where they spend their savings for the annual vacation? What do they want there? It could be about pleasant feelings, extraordinary sensations, purposeless actions, liberation from duty and subordination, experiencing freedom, or what is spent for that. It is possible to acquire a crazy hat. A successfully acquired crazy hat is an eccentricity in Blackpool, England, that one does not stand alone with. It is the most extraordinary hat, one that no one could have imagined beforehand, and yet at the moment someone declares it to be their very special crazy hat, everyone is already wearing it. No one can pinpoint the exact moment when any crazy hat became the fashion that everyone is now wearing. That would be a case for Mass Observation. Last year was the crazy hat.