Author: Lioba Werth
Title: Psychology for Business
Subtitle: Fundamentals and Applications

Here, students of psychology and economics, as well as human resources professionals, will find a solid overview of the application of basic social psychological research in the business context: decisions, emotion and motivation, personal assessment, and much more.

Lecturers' comments: "A didactically excellently prepared introduction to the fascinating border area between economics and psychology. With the help of cleverly chosen examples, one learns what is important when making purchasing decisions, how people are judged in everyday life, how we can deal with our feelings in our work, how employees can be motivated and what to look out for in group work." Prof. Dr. Peter Bofinger, University of Würzburg "Well done, didactically prepared, practical.".