Christian organisations operate in a religiously and ideologically plural environment. This affects employees as well as the recipients of their services. At the same time, both groups are increasingly interested in considering spirituality and holistic health in medicine, therapy, and care. What does this mean, for example, for the management of diaconal enterprises in the social market? Spirituality and diaconal mission are reformulated for this purpose and brought into relation with each other for the first time in a basic matrix. Common goal perspectives of diaconia and the church emerge from an orientation founded in the Gospel.