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Sportmarketing. SWOT-Analyse, Merchandising & Licensing und Digitalisierung & Sponsoring am pra

German, Isabell Fischer, 2025
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Product details

Submission task from the year 2024 in the field of Sports - Sports Economics, Sports Management, Grade: 1.3, German University for Prevention and Health Management GmbH, Course: Sports Marketing, Language: German.

Abstract: The paper deals with the topic of sports marketing. It specifically examines the areas of SWOT analysis, merchandising and licensing, digitalization, and sponsorship.

In the first step, the SWOT analysis is explained in detail using the example of the German Swimming Federation (DSV), followed by a practical application of the topics of merchandising and licensing as well as digitalization in the context of a club anniversary. Finally, the paper exemplarily addresses the topic of sponsorship through a running event.

Key specifications

Language
German
Author
Isabell Fischer
Year
2025
Number of pages
24

General information

Item number
70407605
Publisher
Grin
Category
Guidebooks
Release date
15.5.2026

Book properties

Language
German
Author
Isabell Fischer
Year
2025
Number of pages
24

Voluntary climate contribution

CO₂ emissions
0,25 kg
Climate contribution
EUR 0,12

14-day cancellation right
30-day right of return if unopened
24 Months statutory warranty
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Statutory warranty score

How often does a product of this brand in the «Guidebooks» category have a defect within the first 24 months?

Source: Galaxus
  • Grin
    Not enough data
  • 1.Allegria
    0 %
  • 1.Arbor
    0 %
  • 1.Aris
    0 %
  • 1.Ariston
    0 %

Statutory warranty case duration

How many working days on average does it take to process a warranty claim from when it arrives at the service centre until it’s back with the customer?

Source: Galaxus
  • Grin
    Not enough data
  • 1.Dorling Kindersley
    0 days
  • Abrams & Chronicle
    Not enough data
  • Adac
    Not enough data
  • Albin Michel
    Not enough data

Return rate

How often is a product of this brand in the «Guidebooks» category returned?

Source: Galaxus
  • Grin
    Not enough data
  • 1.Allen & Unwin
    0 %
  • 1.Anaconda
    0 %
  • 1.Bertelsmann C.
    0 %
  • 1.Bluebird
    0 %
Source: Galaxus