The authors present the project "30 Thoughts on Death," which examines the perceptions of death among adults who are professionally or personally involved with death and both successful and unsuccessful dying. It encompasses the views of individuals who define death in our society as experts (lawyers, politicians, philosophers, etc.), those who witness the death of others up close (doctors, firefighters, police officers, etc.), and those who are confronted with their own death (patients, elderly individuals, etc.). The results of the study were obtained using the Framework Analysis method.