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Akzeptanz ökologischer Produktinnovationen im Automobilbereich

German, Isabel Maria Staufer, 2014
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Product details

Isabel Maria Staufer examines how both brand love and a consumer's ecological value orientation can serve as guiding instruments within the purchasing decision-making process for product innovations. Based on a behavioral theoretical study that analyzes the influence of brand love and ecological value orientation as moderating variables in the relationships between a consumer's perceived innovation attributes and their attitude towards purchasing product innovations, implications for the marketing of manufacturing companies are provided.

Key specifications

topic
Agriculture
Language
German
Author
Isabel Maria Staufer
Year
2014
Number of pages
468
Book cover
Paperback

General information

Item number
8096108
Publisher
Springer
Category
Reference books
Release date
20.3.2018

Book properties

topic
Agriculture
Language
German
Author
Isabel Maria Staufer
Year
2014
Number of pages
468
Book cover
Paperback

Voluntary climate contribution

CO₂ emissions
0,35 kg
Climate contribution
EUR 0,12

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Product Safety

14-day cancellation right
30-day right of return if unopened
24 Months statutory warranty
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  • 1.Rheinwerk
    0 %
  • 1.S.Fischer
    0 %
  • 1.Springer
    0 %
  • 1.Stämpfli
    0 %
  • 1.Ullstein
    0 %

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  • Springer
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Return rate

How often is a product of this brand in the «Reference books» category returned?

Source: Galaxus
  • 56.Orell Füssli
    1,1 %
  • 56.Penguin Random House
    1,1 %
  • 56.Springer
    1,1 %
  • 60.An der Ruhr
    1,2 %
  • 60.Don Bosco
    1,2 %
Source: Galaxus