Julian Löhe examines new approaches to employee retention through the example of employer branding and discovers that a good balance between caregiving and work is essential for successful employee retention. The author points out that the issue of compatibility is particularly significant for companies with a high percentage of female employees and provides practical advice on how businesses can strategically address these challenges. Currently, 13% of the total population has relatives in need of care, and this trend is on the rise. Many caregivers are employed and dissatisfied: 87% rate the compatibility as poor. As a result, successful offerings for compatibility become a unique selling point for companies in the "war for talent." Julian Löhe raises concerns that current caregiving policies particularly push women back into traditional role patterns. Good compatibility primarily takes place within companies.