The objective of APM Best Practices: Realizing Application Performance Management is to establish reliable application performance management (APM) practices to demonstrate value, do it quickly, and adapt to client circumstances. It's important to balance long-term goals with short-term deliverables without compromising usefulness or correctness. The successful strategy is to establish a few reasonable goals, achieve them quickly, and then iterate over the same topics two more times, with each successive iteration expanding the skills and capabilities of the APM team. This strategy is referred to as "Good, Better, Best." The application performance monitoring marketplace is very focused on ease of installation, rapid time to usefulness, and overall ease of use. However, these worthy platitudes do not really address the application performance management processes that ensure effectiveness.