There are people who want to learn sales. They book seminars, training sessions, coaching, or buy books on the subject. Then, attempts are made to convey methods, scientific backgrounds, psychological tricks, or practical tools to them. What these individuals may not have yet addressed are fundamental questions about sales, which we have all encountered and which have contributed to the profession of "salesperson" not enjoying a very good reputation in our country. This book deals with these fundamental questions. In ten short and concise chapters, critical, challenging, fear-inducing, but often misunderstood theses on the topic of sales are presented and questioned. Different perspectives are provided for each point.