The special issue of the ZfbF presents the results of the working group "Integration Management of New Products" of the Schmalenbach Society and illustrates in various ways how comprehensive business research can contribute to solving emerging entrepreneurial questions posed by Industry 4.0. For several years, Industry 4.0 has been a focus for German companies as one of the ten future projects of the federal government. The investigation of the business implications of these developments has, with few exceptions, been a peripheral aspect of research. However, Industry 4.0 initiatives have already caused far-reaching business consequences in recent years, partially transforming entire industries. Wortmann, Bilgeri, Weinberger, and Fleisch shed light on the development of revenue models in the Internet of Things. The authors Gr.