"Change 2.0" is a professional book that addresses the challenges and strategies of change within organizations. Based on the insights of Jack Welch, the former CEO of General Electric, it emphasizes the necessity of proactively managing change to ensure economic success. In an era where employee expectations of management are rising, it is crucial to involve them in the change process. The book offers a collection of perspectives and experiences from consultants, managers, and academics who focus on the communication of change. It highlights how thoughtful employee engagement not only strengthens internal trust but also enhances the external reputation of an organization. The practical approaches and valuable insights make "Change 2.0" an essential read for leaders and decision-makers who wish to actively shape change.