To practically implement Corporate Social Responsibility (CSR), Marcel Stierl and Arved Lüth introduce the concept of transformative marketing for the first time and complement it with tools from consulting practice. Concrete instruments and case studies facilitate the integration of CSR into corporate practice. Integrating CSR into marketing means further developing one’s business activities economically, ecologically, and socially, while positioning oneself appropriately towards stakeholders. Additionally, stakeholders should be informed and encouraged to adopt sustainable behaviors.