CSR und Produktmanagement
German, 2015More than 10 pieces in stock at supplier
Product details
Consumers are increasingly making their product choices based on socio-ecological product attributes. This book addresses relevant theoretical and practical questions surrounding the interconnected topics of "CSR" and "Product Management." Planning and designing products responsibly according to a professional CSR approach primarily requires an integrated and holistic view of the entire product lifecycle. To achieve credibility in the field of CSR, a well-thought-out and appropriately structured product management is an essential prerequisite for success. The authors and experts of this book demonstrate how to incorporate socio-ecological aspects into product management and provide insights into the challenges and solutions of various functional areas, industries, and research.
topic | Lexicons |
Language | German |
Year | 2015 |
Number of pages | 243 |
Book cover | Paperback |
Item number | 8872955 |
Publisher | Springer |
Category | Reference books |
Release date | 7.6.2018 |
topic | Lexicons |
Language | German |
Year | 2015 |
Number of pages | 243 |
Book cover | Paperback |
CO₂ emissions | 0,5 kg |
Climate contribution | EUR 0,12 |
Product Safety |
30-day right of return if unopened
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