This book demonstrates how sustainability can be integrated into business strategies and successfully implemented. It highlights the relevance of societal demands for the competitive advantages of tomorrow. Sustainable strategic management aims for a symbiosis of economic, ecological, and social value creation. This is less about moral and ethical aspects and more about identifying and seizing entrepreneurial opportunities. Whether it's Shared Value, Social Innovation, or Sustainable Business Models, all these contemporary business concepts share a key message: a company can enhance its competitiveness and achieve long-term economic success by systematically doing good for society through its core business. The book provides points of reference for strategy content and strategies.