The Apple Empire 2.0 Apple is bigger, more valuable, and more powerful than ever before. However, it is well known that the seed of decline lies at the zenith of power. Like other empires in history, Apple's seemingly unchallenged reign is threatened by decay. The Apple Watch, the first new product category in five years, is struggling more than expected. And how much longer can the iPhone continue its remarkable growth? "The Apple Empire 2.0" sheds light on Apple as a business - especially in the era of the new ruler Tim Cook. Explore the world's most valuable company, which is determined to defend its kingdom with all its might, yet must reinvent itself once again to do so. Experienced business journalist and Apple expert Nils Jacobsen tells the gripping story of the most impressive company of our time: The Secret.