Social media and crowdfunding, mobile devices, and global connectivity through cloud services are the foundations for new, astonishingly simple business models. They are not only transforming our private lives but also radically changing the business world. To survive in this digital revolution, companies must reposition themselves—both externally and internally. Illustrative examples from small and medium-sized enterprises to large corporations provide practical insights into what this means for individual employees, teamwork, project and process workflows, and leadership—and how a digital company can develop the necessary innovative strength, flexibility, and agility for a successful future. In the completely revised second edition, the book serves as a reliable guide on the path to becoming a digital enterprise.