Helene Einramhof-Florian explores how job satisfaction can be achieved for Generation Y. Organizations that employ satisfied employees clearly demonstrate a higher level of efficiency and productivity. Generation Y—individuals born between 1980 and 1995—is said to behave differently in their personal lives and particularly in the workplace, demanding different conditions than previous generations. This makes it essential to identify work conditions that are relevant to this target group and to implement potential solutions. The qualitative study provides insights into the specific perceptions and ideas of job satisfaction held by Generation Y.