School shooters and terrorists secure a place in the headlines of the world press through the calculated use of violence. They follow a proven communication strategy that is as inhumane as it is transparent. This calculation of the perpetrators is particularly effective when the media unfilteredly disseminate the destructive messages of the offenders. In this way, they spread fear in society, burden the victims, and in the worst case, provide inspiration for imitators. Drawing on insights from psychology, communication science, and criminology, the authors present ways to communicate about such acts more sensitively. Their pragmatic guidelines for a constructive media approach to violence allow for a reduction in the risk of copycat crimes and help alleviate the suffering of the victims.