Products are the brainchildren of creativity. The notion that they come from a factory, whether it's a backyard or the expansive grounds of an industrial giant, is naive. Naivety is the perception stage that precedes creative imagination, characterized by an unbiased vividness. Vividness is a sensory function of the brain that animates and drives mental constructs. However, creative achievement occurs within the framework of the active individual, whose mental potential guides the physical construction. The culturally capable mind of a person is a product of social communication, which today is largely influenced and dominated by extensive media. The social space for the creation of products is the market, not the industrial workshop. The media character of products is an economic principle, but only under certain conditions.