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Die Nutzung von Marktforschungsinformationen

German, Christian Bode, 2014
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Product details

Market research information can be a central source for acquiring long-term competitive advantages; however, companies face significant challenges in its effective utilization. Against this backdrop, Christian Bode examines the role of the internal market research function in organizational information processing. The author identifies several potential determinants of utilization and tests them in a model to predict the type and extent of usage, as well as key capabilities in marketing.

Key specifications

topic
Social sciences
Language
German
Author
Christian Bode
Year
2014
Number of pages
220
Book cover
Paperback

General information

Item number
7839056
Publisher
Springer
Category
Reference books
Release date
21.2.2018

Book properties

topic
Social sciences
Language
German
Author
Christian Bode
Year
2014
Number of pages
220
Book cover
Paperback

Voluntary climate contribution

CO₂ emissions
0,35 kg
Climate contribution
EUR 0,12

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Product Safety

14-day cancellation right
30-day right of return if unopened
24 Months statutory warranty
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