Digitale Unternehmensführung
German, Anabel Ternès, Marco Englert, 2019More than 10 pieces in stock at supplier
Product details
In the age of digital transformation, both internal and external communication play a key role in companies. After all, knowledge management has become an even more crucial factor for competitiveness than production management. This book provides decision-makers in companies with the know-how to understand and excellently utilize digital media as a means of communication with internal and external communication partners. In their contributions, the authors shed light on digital transformation for various management areas within the company: project management, reputation and marketing communication, value chain management, and human resources management. While digital networking significantly simplifies coordination in project management, as employees do not need to be on-site, the possibilities of...
Language | German |
Author | Anabel Ternès, Marco Englert |
Year | 2019 |
Number of pages | 281 |
Book cover | Paperback |
Item number | 9398878 |
Publisher | Springer |
Category | Reference books |
Release date | 5.11.2018 |
Language | German |
Author | Anabel Ternès, Marco Englert |
Year | 2019 |
Number of pages | 281 |
Book cover | Paperback |
CO₂ emissions | 0,5 kg |
Climate contribution | EUR 0,12 |
Product Safety |
30-day right of return if unopened
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