The textbook "Introduction to Business Administration" offers a comprehensive and understandable introduction to the fundamental concepts and challenges of business administration. It is designed pedagogically to effectively familiarize learners with the central terms and ways of thinking. Each chapter is clearly structured and includes learning objectives that summarize the essential content. A comprehensive glossary supports the understanding of specialized terminology. The 10th edition of the book has been completely revised and updated to reflect current developments in the economy. Newly added chapters on innovation management and digitalization illustrate how companies must adapt to changing conditions to be successful in the long term.