Miriam Biernoth demonstrates how employee behavior can strengthen the employer brand and the concepts, strategies, and solutions hospitals are using to combat the shortage of skilled workers in healthcare. The aim of the work is an empirical current analysis of the significance of employer and behavioral branding in selected hospitals in German-speaking Switzerland, as well as identifying factors that have proven effective in this regard or have not received any attention so far. The author takes into account aspects of sociodemographic change, leadership and corporate culture, communication, brand management, and human resource management.