Many social and political interest groups are now also represented online. Facebook, Google, and Wikipedia have increasing user numbers. The term "Enterprise 2.0" refers to the new dynamics in specifically economic contexts. They put traditional companies to the test. "Digital Natives" encounter older employees. They have grown up with the tools of Web 2.0, communicate via SMS and Twitter, and collaborate through blogs and wikis. They come across "Digital Immigrants." Two worlds collide, changing the rules of interaction and requiring new agreements. What challenges arise from the coexistence of both types of employees? How should companies successfully tackle these challenges? Experts from business and academia have examined the underlying phenomena and risks in this volume.