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Ethisches Marketing in Psychologie und Psychotherapie

German, Eva Stühlinger, Florian Schultheiss, Helga Kernstock-Redl, 2012
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Product details

Psychologists and psychotherapists have high ethical standards for their work and are also entrepreneurs. Based on the public perception of their profession and the representation of legal frameworks in Germany and Austria, the author team conveys a wealth of legally and ethically sound as well as cost-effective marketing measures. These include specialization, a culture of recommendations, target group-oriented public relations, pricing strategies, and psychohygiene, as well as practical tools for practice organization.

Key specifications

Subtopic
Biopsychology
Language
German
Author
Eva Stühlinger, Florian Schultheiss, Helga Kernstock-Redl
Year
2012
Number of pages
399
Book cover
Paperback

General information

Item number
8234608
Publisher
Springer
Category
Reference books
Release date
3.4.2018

Book properties

Subtopic
Biopsychology
Language
German
Author
Eva Stühlinger, Florian Schultheiss, Helga Kernstock-Redl
Year
2012
Number of pages
399
Book cover
Paperback

Voluntary climate contribution

CO₂ emissions
0,35 kg
Climate contribution
EUR 0,12

Legal Notice

Product Safety

14-day cancellation right
30-day right of return if unopened
24 Months statutory warranty
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  • 1.Rheinwerk
    0 %
  • 1.S.Fischer
    0 %
  • 1.Springer
    0 %
  • 1.Stämpfli
    0 %
  • 1.Ullstein
    0 %

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Return rate

How often is a product of this brand in the «Reference books» category returned?

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  • 56.Orell Füssli
    1,1 %
  • 56.Penguin Random House
    1,1 %
  • 56.Springer
    1,1 %
  • 60.An der Ruhr
    1,2 %
  • 60.Don Bosco
    1,2 %
Source: Galaxus