This book explains the exciting path to a show realization from the perspective of the event director: from the first rough concept to the various planning, design and decision-making phases to the rehearsals and finally to the final event - including bankruptcies, bad luck and mishaps. Practical examples and yet scientifically based, the authors offer a quick overview and the necessary specialist knowledge on structures, ideas and working approaches for the realisation of a successful show concept. The content - Basic knowledge from the fields of marketing, event technology and work psychology - Working steps of a show production - from the rough concept to the final show - Special features of international projects - Future trends in live communication The target audience - Project managers, conceptioners and other show participants on the agency side - Eve.