This book explains how the diverse possibilities of digitalization can enhance live communication and event management. It illustrates how to emphasize the strengths of live communication, mitigate its weaknesses, capitalize on opportunities more intensively, and avoid risks. But how can modernization succeed in such an individual format that is shaped by interpersonal communication? The authors have developed a practical set of success factors in event management to enable a measurable optimization process for live communication. A scientifically supported study clarified how the introduction of a web-based event management system affects these success factors, yielding exciting results. Numerous practical examples and recommendations for implementing a web-based event complete the book.