Social networks like Facebook or Twitter are not only constant companions in everyday life but are also increasingly becoming an important part of the integrated marketing communication of tourism businesses. New social platforms or tools for companies to utilize these platforms for their business purposes are continuously being launched online. Often, entrepreneurs engaged in daily operational tasks find it difficult to evaluate and leverage these developments due to a lack of time. This practical handbook supports restaurateurs and/or hoteliers in optimizing their operational online marketing: self-assessments facilitate self-evaluation, usage options are highlighted, and the selection from the multitude of social networks is simplified.