The author presents in this book a first systematic and fact-rich analysis of the development of television in Spain, which, alongside a decades-long description, primarily explores the driving forces and the effects of the advancing economization. What are the causes, structural levels, forms, and consequences of the economization of television in Spain? This question arises not only for the observer from the German-speaking world, for whom the medium of television in our most important holiday destination outside Germany seems "Spanish" in multiple ways.